We are a new watchmaker with a simple aim ... we want to put high quality luxury watches within the reach of everyone.
To achieve this we have inverted the usual business model used by brands such as Rolex, Cartier and Omega. Instead of their extremely high margin requirements and the myriad of middlemen and retailers in the equation, we take a small but fair margin and have the ultimate direct business with not a single middleman and no retailer other than ourselves.
We can't begin to match the hundreds of millions spent on advertising campaigns, sponsorships and "A" list celebrities of our better known competitors. Instead, we concentrate our efforts on designing beautiful timepieces and relying on delighted customers to recommend the brand to family, friends and colleagues on our behalf.
So far the word has spread to more than 40 countries and Christopher Ward is being talked about on independent online forums all over the world from the USA to Holland, and the Czech Republic to South Korea.
We are extremely grateful for this incredible level of interest (it does seems our way of doing business has hit a universal chord) and rather than assume it will continue we prefer to keep our feet firmly on the ground and remain a little paranoid. We know success will depend on delivering outstanding watches, remarkable value and the sort of customer service we ourselves like to receive.
So, if you put reality above hype, style ahead of fashion and like to pay a fair price for life’s little luxuries, then it’s (possibly) about time you took a closer look at Christopher Ward of London.
To turn this dream into a reality we have stripped away all the usual and horrendously expensive marketing paraphernalia of the established luxury brands and put the customer and the watchmaker together at the centre of a revolutionary business model with no agents, retailers, celebrities or expensive marketing campaigns between.
Christopher Ward himself insists on inspecting every watch before it is sent to the customer and the company credo harks back to a bygone age craftsmanship and bespoke service. The watches are only available through our secure internet site at www.christopherward.co.uk or over the telephone.
The Christopher Ward approach to luxury seems to have hit a universal chord and by the summer of 2008 we are serving delighted customers in 47 countries.
About Our Customers
- Men and Women predominantly between the ages of 25-45
- AB professionals with incomes on average above £40k
- Buying for themselves and as gift purchases for others
- Internet and brand savvy – looking for more than just price
Some Highlights of our Offer
- Stunning Swiss made luxury watches from the world’s first online only watch brand
- A unique business philosophy that delivers previously unattainable prices for such quality
- Easy to Use Website
- Fast and secure deliveries, worldwide
- Wide Range of Men’s and Women’s styles and price points
- Sector leading 60 day Money-Back Guarantee
